Facial Hair Awareness Campaign
I updated the “Know Joe” page to include my three life goals. (only one of which I take seriously). So in congruence with my second life goal, I am initiating The Facial Hair Awareness Campaign, where I will periodically post pictures and descriptions of men with facial hair, the greatness of said man and said facial hair, and why facial hair should be accepted as a social norm of “hotness.” Through the efforts of the FHAC, I hope to enlighten my online audience towards the greatness of beards and their kin.
Facial Hair Awareness Campaign: Aragorn/Strider

Yes that’s right Strider from Lord of the Rings. King Elessar. Aragorn. Isulduir’s heir. King of Middle Earth. Although not as much of a heartthrob as Orlando Bloom’s Legolas, Viggo Morensen rendition of Aragorn, is a keystone in the FHAC. Why? Because beards are regal. Beards imply kingship and royalty. As the picture here depicts, we have a strong, full-bearded King to lead Middle Earth with justice and strength.
When the hearts of men grow weak, who do they turn to? That’s right their King with the beard. Would this cinematic masterpiece hold its audience so well, were Mortensen clean-shaven and elvsih, I think not.
Furthermore, throughout the movie the ladies love Aragorn. Eowyn and Arwen, two princesses mind you, both are enthralled by the charm, charisma, and facial hair of Isulduir’s heir.
So thank you Aragorn and Viggo Mortensen for showing the world that facial hair is indicative of strength, royalty, and leadership.
Anne said,
November 26, 2007 at 4:28 pm
I always thought Legolas was a wimp, and have long been a fan of facial hair, long hair, and general scruffiness. I wish you the best of luck in this campaign, my dear Joe!
Hannah said,
November 27, 2007 at 2:43 am
I agree…..Aragorn is my favorite LOTR character hands down. Way cooler, stronger, etc than Legolas..who wants an Elf anyhow! Clever campaign!
jennifer218 said,
November 28, 2007 at 3:21 am
(Sarah) Jen’s friend
I agree!!! Viggo Mortensen is hot ONLY as Aragorn…covered in dirt and facial hair. I think more men should rock the scruff!